Dear All,
This week has passed me by at rapid speed, and probably you as well. The mixture of face-to-face meetings, new content, changing participants and varied topics have created a very entertaining mix.
This definitely includes this course 'International Marketing':
I received International Marketing Plans on Nespresso submitted by 26 students. If I put that in comparison to those currently registered for the exam, almost all participated in the assignment. That is great!
You can now find a file in the Moodle course room with feedback examples and some general hints from me. It is stored directly below your submission box (tag: NEW)
What else is new in the module:
Part 2: Academic Models and Trends
We now turn
from the academic side to Part 2. A video will give you an overview of types of
trends from an academic perspective. We would like to invite you to become
active as a trend scout and track down micro-trends. As usual, you will find
the exact task in Moodle.
To drop your input please use the prepared Miro Board link. We will use your input for our next live date then on Nov. 5, 2021, so join us.
Examination & Project Cases
We have provided a template for the concept paper (exam part 1) as requested (see section exam).
Our project partners will join us on November 5, 2021. Especially for the second part of the exam, it may be important to once ask specific questions to the project partners. To collect your questions a Miro Board is available in moodle (section: ‘our project cases’). I will use a selection from your questions for the exchange with the project partners. Use this chance to participate.
I hope you continue to enjoy the tasks and have a wonderful sunny weekend,
Simone Roth