Part 1 Fundamentals - A closer look at International Strategic Marketing Planning
After
you have developed this first draft, it is now worthwhile to take a look at the
new video 'A closer Look on International Strategic Marketing Planning' (total 60 min).
It takes a
detailed look at
- the situation analysis (macro-, micro and internal analysis)
- the steps from strategy to
implementation in marketing (objectives, target market, positioning)
- the marketing mix (4P concept, 7P concept, SAVE concept)
Klicken Sie auf 'Part 1 Fundamentals - A closer look at International Strategic Marketing Planning', um die Ressource zu öffnen.