| Corporate communication: a guide to theory & practice | Cornelissen, Joep | Sage | 2017 | 00/PZY73(5) | Öffnen |
| Global Marketing | Gillespie, Kate; Hennessey, David H. | Routledge | 2016 | 00/QBH173(4) | Öffnen |
| Global marketing | Hollensen, Svend | Pearson | 2017 | 00/QBH50(7) | Öffnen |
| Global marketing management | Kotabe, Masaaki; Helsen, Kristiaan | Wiley | 2014 | 00/QBH48(6) | Öffnen |
| Marketing-Management: Konzepte - Instrumente - Unternehmensfallstudien | Kotler, Philip; Keller, Kevin Lane; Opresnik, Marc Oliver | Pearson | 2017 | 00/QBH13(15)+15 | Öffnen |
| Global marketing & advertising: understanding cultural paradoxes | Mooij, Marieke K. ¬de | SAGE | 2019 | 00/QBH174(5) | Öffnen |
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