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International Marketing (English) - Vorlesung mit Übung
Module structure and literature
Anleitung VPN
Anleitung VPN
Klicken Sie auf den Link '
VPN - Anleitung.pdf
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◄ Kurzanleitung Zugang Online Literatur
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Direkt zu:
International Marketing - a warm welcome
News forum
Discussion Forum
Kurzanleitung Zugang Online Literatur
Anleitung Ausleihe eBooks
Main literature: Global Marketing (Hollensen)
Additional literature source: Consumer Behaviour (Solomon)
Anleitung Cisco Webex Teams
Looking for a team? Please post here
International Marketing Module Schedule
'Get to know each other' (live session Oct. 2nd): results mentimeter questions
WebEx Link - Videoconference Dec. 17
Agenda Dec 17
Communities and Project Cases - Our Miro Board
Exam Modalities & Dates
Examination Assignment
Template_ConceptPaper
Exam related questions
Video Tutorial Screencast with PPT
Click Instruction ppt Screencast
Click Instruction Sciebo
Registration exam review
Part 1: Concept Paper
Your material for Exam Part 3: Screencast from exam part 2
Part 3: Submission Written Report (Feedback)
Part 1 Fundamentals - Overview
Template for your task: International Marketing Process Template (.pdf)
Template for your task - International Marketing Process Template (.doc)
Part 1 Fundamentals International Marketing Overview
Submit your task: Your draft on the International Marketing Plan of Nespresso
NEW! Learnings from your Nespresso Marketing Plan submissions.
Miro Board - 4P/7P/SAVE (will be used in our live seminar Oct. 2nd)
Part 1 Fundamentals - A closer look at International Strategic Marketing Planning
Part 1 Fundamentals - A closer look at International Strategic Marketing .pdf
4Ps, 7Ps and Btc vs Btb explained
Exercise: Brand Identity, Digital Presentation, Feedback
Article: Brand Identity Prism
Guidelines - Giving Feedback
Guidelines: Receiving Feedback
Part 2 an introduction to trends
Part 2 An introduction to trends (.pdf)
Megatrend Map
Part 2 Exercise Trends
Exercise Trends: Miro Board Trendscouting - Share your examples
Gartner Hype Cycle
Part 2 Marketing & Digitalization KeyNote
Part 2 - Marketing & Digitalization KeyNote
Part 2 Marketing & Digitalization Key Note (Sciebo Link Video)
AI-powered Marketing Harvard Business Review, 2021 (Jul/Aug), pp. 41-47
Article Google Research - Buyer-Seller Relationship
2 Academic Models & Trends: Sustainability & CSR
Part 2 Academic Models & Trends: Sustainability & CSR
Live Session Nov. 27- New Communication Approaches and Digital Businesses
Mentimeter Results from our Live Session Nov. 27
Timbadia/ Khavekar (2016): Review on Creativity Techniques for Product Development
Barrett (1978): Creativity Techniques
NEW! Q&A Session Atlas Copco & Shiseido
Q&A Atlas Copco
Q&A Shiseido
Megtrends and the connection to your project
Atlas Copco_brand starter kit
Atlas Copco_Home of Industrial Ideas
Atlas Copco_Imagefilm
Atlas Copco_project presentation
Shiseido_brand starter kit
Shiseido_Imagefilm
Shiseido_"Dear Future Me"
Shiseido_project presentation
Anleitung Ausleihe eBooks ►
Impressum
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Benutzerordnung mit Informationspflichten nach DS-GVO