Dear Master students,
I just looked at the submissions in Moodle for the concept paper and I am very pleased. All 10 teams have submitted on time. Very well done!
It may also be relevant to you that 9 teams chose Shiseido and 1 team chose Atlas Copco. However, what is important from my point of view is that you take both the BtC and BtB glasses. Therefore, I would ask you in any case in the seminar sessions to also think about the other perspective and project as well. This will prepare you in the best possible way for your future career.
This brings me to the next seminar session. We will now turn to the specific topics of your project task. The project partners are our guests.
Question and answer session with the project partners:
We sent a question list to the project partners on Friday in preparation for our session. We prepared the same questions for each project partner. In it we have integrated the two questions from your circle that were found in Miro. You can find the list of questions in our Moodle course room (Project Cases).
Connecting trends to brands:
Additionally, we will continue to look at trends and connect them to your projects. In addition, we will also address your submissions to Trend Scouting. It will be an entertaining and multi-faceted seminar.
I am looking forward to see you on Nov. 5.
Best regards,
Simone Roth