This course aims at creating a deeper understanding why and when companies tend to go international. Students will learn how internationalization theories, the economic and political as well as sociocultural environment, but also insights from market research influence the development of a global market strategy.  Discussing advantages and disadvantages of various market entry strategies in detail, will refine student’s ability to balance future market entry decisions carefully. In addition, case studies are used in every section to transfer the theories straight into practice.